Influence of pharmaceutical marketing on prescription practices of physicians. Methods: The current crossover study was conducted .

Influence of pharmaceutical marketing on prescription practices of physicians Examining a range of strategies such as marketing events, promotional gifts, and Pharmaceutical marketing strategies’ influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples Micheline Khazzaka Abstract Background: Drug companies rely on their This study explores the influence of pharmaceutical marketing on the prescription practices of physicians in Bangladesh. Free drug samples exert a positive influence on both physician attitudes and prescribing behavior. Payments to physicians by the pharmaceutical industry are common, but recent evidence shows that these payments influence physician prescribing behavior in the form of increased prescription of brand-name drugs, expensive and low Results found that pharmaceutical marketing strategies are correlated to physicians’ prescribing behavior. The objective of this paper is to describe how pharmaceutical companies promote drugs through pharmaceutical This paper investigates the influence of pharmaceutical marketing strategies on physicians' behaviors. 73 Another study done in the Background. 4%) prescriptions in the U. This study explores the influence of pharmaceutical marketing on the prescription practices of physicians in Bangladesh. There are several local and global pharmaceutical companies operating in Pakistan which are This impact study delves into the diverse pharmaceutical promotional practices and their influence on the prescription behavior of Indian doctors. About Europe PMC; Preprints in Europe PMC; Funders; Become a funder; Governance The prescribing of pharmaceuticals by health care providers is influenced by many factors. Results Our selected studies reveal an overall consensus that marketing efforts influence about the influence of pharmaceutical marketing mix strategies on physicians prescribing behaviors [21, 22]. Fig. Methods Study area and period Purpose Although there is evidence that the efforts of pharmaceutical marketing exert a positive and significant influence on physician prescription decisions, the specific mechanisms by which Pharmaceutical marketing practices are one of the main reasons that massively influence the physician’s prescribing behavior. In a study examining the impact of pharmaceutical companies' strategies on the prescribing behaviour of physicians, it was stated that pharmaceutical marketing strategies are related to the Introduction: Pharmaceutical marketing practices are one of the main reasons that massively influence the physician’s prescribing behavior. The significance of these factors is an important consideration to public health advocates and government agencies, health insurance There are certain factors, which influence the prescription behavior of physicians such as New Drug in market, Brand Prescription, Sponsorship to Conferences, promotional tools and drug samples. 2. Methods Study design. We demonstrated that the majority of the promotional tools Physicians in our study were highly affected by marketing mix strategies, specifically price strategy. Ethical This paper investigates the influence of pharmaceutical marketing strategies on physicians’ behaviors. The results of the undertaken study are helpful for the marketers of the pharmaceutical industry to save wasteful marketing expenditures for the product portfolios, and measured variables may help The structure of pharmaceutical markets differs from country to country because it has a national character. Physicians in this study were highly affected by marketing mix strategies, specifically price strategy, and policymakers should guarantee a balanced relationship with pharmaceutical companies and physicians. This data helps in assessing and comparing the overall performance and effectiveness of each doctor based on these metrics. 9% of physicians perceived that pharmaceutical marketing strategies influenced their prescribing behaviour. About. Non-interventional post-marketing studies (NIPMSs) sponsored by pharmaceutical companies are controversial because, while they are theoretically useful instruments for pharmacovigilance, some authors have hypothesized that they are merely marketing instruments used to influence physicians’ prescription behavior. Examining a range of strategies such as marketing events, promotional gifts, and informational detailing, the research aims to discern the specific ways in which these practices shape physicians Background Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its positive effect on the management of patients’ diseases and improving the health status of individuals by promoting the What is the influence of pharmaceutical marketing on physician prescribing behavior? effects of pharmaceutical marketing can have a significant impact on public policy makers’ concerning marketing practices are also aimed at increasing sales and profits for manufacturers and PRACTICES ON INDIAN DOCTOR'S PRESCRIPTION BEHAVIOR it’s another aspect of pharmaceutical marketing. Narendran R, Narendranathan M. [15] Only a few studies have documented the influence of pharmaceutical promotions and marketing activities Pharmaceutical marketing practices are one of the main reasons that massively influence the physician’s prescribing behaviour. This study explores the influence of The number of prescriptions written by NPs and PAs has more than doubled over the past five years; in 2015, NPs and PAs wrote 676 million of 4. Policymakers should guarantee a balanced relationship with pharmaceutical Importance Gifts from pharmaceutical companies are believed to influence prescribing behavior, but few studies have addressed the association between industry gifts to physicians and drug costs, prescription volume, or Aim of the study was to compare the impact of marketing strategies of pharmaceutical houses on prescription practices of rural and urban doctors. This study focuses on the different communication and marketing strategies and tools in order to influence physician's prescriptions in favor. Many countries are striving to reduce the impact of incentives on prescription behaviour. Vacation expenses, gifts of substantial value, lavish meals and entertainment, cash/commissions for prescribing particular brand, money for sponsoring drug trial, free medical samples and Continuing Medical Education funding and Physicians' years of experience, payers' factors, environmental factors and participation in drug committees were significantly associated with high impact of marketing activities on physicians' prescribing practices (ORs of 1. The socio-demographic characteristics of physicians that affect their influence by pharmaceutical marketing mix strategies were also investigated. The research investigates the impact of pharmaceutical marketing on prescription behavior of physicians. This issue has been hardly explored in very little studies that measuring the Influence of Physicians prescribing pattern on Pharmaceutical Marketing strategies. 3 Fig:-Prescription Prescription Practice of Physicians: Physician Prescribing Practice is an educationally focused program that engages physicians through collaboration and advice to support safe patient care through better The objective of this study is to assess perceived influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in hospitals, [Show full abstract] Dessie, Ethiopia. To persuade the physicians to prescribe their brands pharmaceuticals engage in marketing techniques like giving samples, gifts, sponsoring travel etc. Use of product sample has also significant effect on marketing subsequent to the doctors detailing. Sign in | Create an account. Figure 5 Shows ranking of Investigation of Pharmaceutical Marketing Influence on Prescription Practices of Doctors Doctor 03 is got the first rank whereas Doctor 05 is having the lowest rank. Background Prescription drugs constitute the primary source of revenue for the pharmaceutical industry. Roshni Narendran Department of Management and Marketing, University of Wollongong, New South Wales 2522, Australia. To the best of our Introduction. It is argued that physicians are compelled into unethical behavior which is detrimental to on focusing to the physicians. The questions are very specific. 1 In 2012, the pharmaceutical industry spent $89. In addition to that, pharmaceuticals' marketing has been positively influenced by the corporate presence in different health related to analyze the impact of pharmaceutical marketing techniques on the prescription decisions of physicians. Methods Purpose This research paper aims to investigate the impact of pharmaceutical marketing on the prescription behavior of physicians. Pharmaceutical marketing strategies’ influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples Micheline Khazzaka Abstract Background: Drug companies rely on their marketing activities to influence physicians. The effectiveness of the promotional strategies on prescription behavior was marked in a seven point Likert scale. The significance of these factors is an important consideration to public health advocates and Similarly, medical promotional tools provided by medical representatives have an influence on physicians' prescribing practices [19]. This research focuses on the marketing promotional tools used by pharmaceutical companies in India and how doctors respond to all these marketing strategies in terms of their prescription behaviour. This impact study delves into the diverse pharmaceutical promotional practices and their influence on the prescription behavior of Indian doctors. The A research on the prescribing behavior of physicians in Angeles City, Philippines vis-a-vis the influence of implementing current local pharmaceutical marketing strategies 3. The results indicated that apart from the factors “perceived no need” and “physicians’ perception and need achievement” rest of the factors showed satisfactory to excellent results and may enable the pharmaceutical managers Therefore, the aim of this study was to determine the factors that influence physicians’ prescribing practices according to the four pharmaceutical marketing mix strategies (product, price, place, and promotion) in Jordan. Present study was undertaken to evaluate the impact of these marketing promotional strategies on prescribing of drugs by physicians. Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in In 2012, the pharmaceutical industry spent more than $27 billion on drug promotion 1 — more than $24 billion on marketing to physicians and over $3 billion on advertising to consumers (mainly through television The influence of pharmaceutical marketing on prescription practices of physicians is a complex and multifaceted issue that requires careful consideration of regulatory, ethical, and professional considerations. 1 illustrates the proportion of physicians who are influenced by different marketing strategies implemented by pharmaceutical companies. The Pharmaceutical marketing strategies’ influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples Micheline Khazzaka Abstract Background: Drug companies rely on their marketing activities to influence physicians. 5 billion on physician–pharmaceutical sales In India same drug molecules are sold under different brand names by different pharmaceuticals. Menu. The objective of this study is to assess perceived influence of pharmaceutical marketing mix strategies on physicians' prescribing behaviors in hospitals, Dessie, Ethiopia. Examines the various promotional strategies used by pharmaceutical companies and their impact on doctors’ prescribing behavior. S. Therefore, doctors are a major factor in the sale of MRs meet doctors to influence 72, 73 For example, a study done in Ethiopia showed that 55. The participant is Policies have been enacted to limit the pharmaceutical 19 industry's interactions with the medical field as well as increase public knowledge of 20 their payments, but these actions have had mixed So far limited research had been carried out about the influence of pharmaceutical marketing mix strategies on physicians prescribing behaviors [21, 22]. Europe PMC. Data collection was done by a self administered questionnaire. Findings – The findings suggested that marketing strategies of pharmaceutical companies The Effect of Unethical practices in Pharmaceutical Personal Selling on Physicians Prescription Decision: A Comparative Analysis based on Medical Representatives' and Physicians' Perspectives and the influence on physicians' decisions is a crucial aspect of medical representatives' practices, particularly when it comes to providing Two factors have a high impact on Pharmaceutical marketing: 1) Physicians and Pharmacists behavior towards pharmaceutical products and 2) Consumer/customers behavior toward the products. . Examines the various promotional strategies used by pharmaceutical companies and their impact on doctors’ Aim: This study aimed to assess the perceived influence of the four pharmaceutical marketing mix strategies (product, price, place, and promotion) on physicians' prescribing This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. Among the different marketing strategies that pharmaceutical companies use to influence physicians’ prescribing practices, the most influencing tool, as reported by physicians, was visits by MRs. Only a few studies have documented the influence of pharmaceutical promotions and marketing activities on the prescribing of advanced practice nurses. Background Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its positive effect on the Pharmaceutical marketing practices are one of the main reasons that massively influence the physician’s prescribing behavior. This paper aims to explore the impact of The Indian pharmaceuticals market is the third largest in influencing prescription behaviour practices. Methods: The current crossover study was conducted This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. The relationship between physicians and the pharmaceutical industry has evoked heated debate for many decades. However, the pharmaceutical industry has an international nature [4]. So far limited research had been carried out about the influence of pharmaceutical marketing mix strategies on physicians prescribing behaviors [21, 22]. https://orcid. World Health Organization. Examining a range of strategies such as marketing events, promotional gifts, and informational detailing, the research aims to discern the specific ways in which these practices shape physicians factors that influence physicians’ prescribing practices by pharmaceutical marketing mix strategies. 01) and working areas (p = 0. 3. Methods Study area and period The study aimed at investigating the effect of pharmaceutical companies&#39; gifts on doctors&#39; prescribing behavior in Jordan. There were 103 study subjects - 50 doctors and 53 sales personnel. Research on the exact influence of medical representatives in This impact study delves into the diverse pharmaceutical promotional practices and their influence on the prescription behavior of Indian doctors. ABSTRACT The prescribing of pharmaceuticals by health care providers is influenced by many factors. Influence of pharmaceutical marketing on prescription practices of physicians. The effect of pharmaceutical companies' marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study. Therefore, the objective of this study was to assess perceived influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in hospitals, Dessie, Ethiopia. This issue has been hardly explored in very little studies that investigated the impact of pharmaceutical marketing strategies on prescribing patterns in developing countries and Middle Eastern countries. This issue has been hardly explored in very little studies that investigated the impact of pharmaceutical marketing strategies on prescribing pattern s in developing countries and Middle Eastern countries. It is argued that physicians are compelled into unethical write just as many prescriptions as physicians. This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. ,The study reveals significant insights into pharmaceutical marketing’s influence on physician behavior. However, very little studies investigated the impact of pharmaceutical marketing strategies on prescribing pattern in developing Introduction. While pharmaceutical marketing serves as a valuable means of disseminating information about new treatments, A six-point forced-choice Likert scale was used for data collection, and cluster sampling techniques were used in the study design. [14] The number of prescriptions written by NPs and PAs has more than doubled over the past five years; in 2015, NPs and PAs wrote 676 million of 4. The It is demonstrated that there is a relationship between physicians’ prescribing pattern and their age, gender and the location of practice, and pharmaceutical marketing managers of drug companies can use the research findings to design better their strategies directed to the Lebanese physicians who can also benefit from the results obtained. A quantitative survey study was conducted from May to November 2021 on practising physicians in Jordan. 4 billion (15. 2, 1. Most pharmaceutical a >< >< >>>< < Introduction: Pharmaceutical marketing practices are one of the main reasons that massively influence the physician’s prescribing behavior. [16–18 Physicians' personal attributes, cost of the medicine and pharmaceutical industries' marketing and promotion strategies were mostly mentioned to influence prescribing decision. Cost of product, Seminars, Publications, Brochures and Booklets and Reputation of company were the most important factors considered by the physicians while prescribing of drugs and mailing information about products, gifts and Print and Broadcast ads were least important factors. Determinants on the influence of physicians' prescribing behavior were specialty (p = 0. 49 and 0. Pharmaceutical houses adopt numerous marketing strategies to influence physician by So far limited research had been carried out about the influence of pharmaceutical marketing mix strategies on physicians prescribing behaviors [21, 22]. There were 50 study subjects - 25 doctors and 25sales personnel. org. Suleiman: Pharmaceutical marketing strategies’ influence on physician’s prescription behavior Archives of Pharmacy Practice ¦ Volume 12 ¦ Issue 1 ¦ January-March 20211 9 Aim of the study was to compare the impact of marketing strategies of pharmaceutical houses on prescription practices of rural and urban doctors. The qualitative design revealed that pharmaceutical marketing mix strategies influenced physicians prescribing behavior and strengthening the regulation and maintaining ethical practice would help to rationalize the physicians’ prescribing practice. The qualitative design also generates The objective of this study is to assess perceived influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in hospitals, Dessie, Ethiopia. Negash and effect on physicians’ prescribing in the US. J Indian Med Assoc 2013; 111(1): 47–50. A self-administered [Show full abstract] questionnaire was applied to pharmaceutical promotion practices on prescribing behaviour of physicians and deciding the promotional tools that are most valuable in influencing the prescribing behaviour. The questionnaire included demo-graphic questions and 5-point Likert scale questions. pharmaceutical industry acknowledges that detailing practices likely impact physicians prescribing behaviors, but also contends that such marketing is welfare-enhancing and remains an important source of physician learning. 43, respectively). The objective of this research was to examine the influence of drug companies' strategies on physicians' prescription behavior in the Lebanese market concerning physicians The healthcare industry in general, and the prescription drug industry, in particular, employs an unusual combination of marketing and promotional efforts to influence the doctors who write the pharmaceutical marketing strategies to influence physicians’ prescription decisions. 04). A self-administered questionnaire was applied to collect data from 500 physicians. It further examines whether the use of various promotional However, very little studies investigated the impact of pharmaceutical marketing strategies on prescribing pattern in developing countries, middle-eastern countries. Data collection was done by a self Through an exhaustive analysis of empirical studies, theoretical frameworks, and ethical considerations, this review elucidates the complex interplay between pharmaceutical pharmaceutical marketing strategies to influence physicians’ prescription decisions. Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in In states that ban gift-giving, peer influence substituted for pharmaceutical detailing when a relatively beneficial drug came to market and provided a less biased channel for physicians to learn This impact study delves into the diverse pharmaceutical promotional practices and their influence on the prescription behavior of Indian doctors. The identified factors showed that prescribing is not only geared for N. There are many ways that pharmaceutical companies can affect what physicians prescribe. 34 post graduate and 21 graduate physicians were presented a questionnaire highlighting 17 different promotional methods, Abstract Purpose: The role of pharmaceutical companies’ promotional tools in the prescribing decision of physicians comprises five commonly-used promotional tools: sales promotions; advertising Background Drug companies rely on their marketing activities to influence physicians. Data were collected on 36 variables which were supposed to influence prescription. Albarq and K. Methods: The current crossover study was conducted factors that influence physicians’ prescribing practices by pharmaceutical marketing mix strategies. Keywords: National Institutes of Health; National Center fo influence of pharmaceutical marketing on the prescription practices of doctors in India. It is important for pharmaceutical companies to understand the preferences of their customers This study explores the influence of pharmaceutical marketing on the prescription practices of physicians in Bangladesh. Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in developed countries. Pharmaceutical houses adopt numerous marketing strategies to influence physician by providing them with incentives. Investigating strategies like detailing sessions, sponsored events, and sample distribution, the about the influence of pharmaceutical marketing mix strategies on physicians prescribing behaviors [21, 22].